My last post was about successful male models with tattoos. Rick 'Rico' Genest the 25 year old modelling phenomena from Canada with tattoos to 80% of his body is another story altogether. He totally challenges society's norms as to what is beautiful and is changing people's views. He has modelled for high end designer brands including Thierry Mugler and has appeared in prestigious glossies such as Vogue Hommes, Schon and L'officiel Hommes as well as scoring multiple campaigns. His career from circus entertainer to model has sky rocketed and he is represented by the most illustrious agencies in the world including Ford Models Europe.